Email is an essential tool for online advocacy. It is a simple and fast method of communication that represents a one-to-one connection and can facilitate group action. However, effective use of email for advocacy requires some basic guidelines and knowledge of listservs and other technologies.
Resources:
The Virtual Activist: A Training Guide, a NDI publication serves as a good introduction to web-based outreach, organizing, and advocacy campaigns. It covers topics such as assembling mailing lists, fundraising, and creating websites. It also includes a section on privacy, copyright, and censorship laws as well as the basics of setting up your own website.
This guide is also available in Arabic
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